Sunday, May 24, 2020

Effect Of Smartphones On Advertising - 1241 Words

Dr. Fusani Zack Mineo Spring 2016 The Effect of Smartphones on Advertising The amount of smartphones users have nearly doubled within the past 5 years, from 35% to 70%.(2014 Marketing Statistics Infographic). As the number of users continues to rise, advertising will continue to integrate with smartphones. Smartphones have dramatically changed the way consumers are approached by advertising companies. Before we can understand how smartphones have changed the advertising industry, we must first recognize that advertising and smartphones were not always related. By answering the following two question, it will further examine the effect of smartphones on advertising. How have smartphones impacted the advertising industry? How effective advertising on smartphones is? Background of advertising Before I can explain the effects of smartphones on advertising, we must first understand what the goal of advertising was before smartphones. According to Joseph Dominik â€Å"Advertising is any form of nonpersonal presentation and promotion of ideas, goods, and services, usually paid for by an identified sponsor.†(Dominick 350). The first appearance of advertising on radio dates back to 1922 when the Queensboro Realty Company paid a few hundred dollars for a talk radio show to commend living in country lots from Queensboro Realty. (Dominick 179). Since then advertising has grown rapidly especially during the time of the depression and World War II. President Franklin D Roosevelt wantedShow MoreRelatedStrengths And Weaknesses Of Google794 Words   |  4 Pagesanother strength of Google’s. In the fourth quarter of 2016, there were 432 million smartphones sold worldwide. Of that number, 352 million smartphones ran on Android. That works out to be 81.7% of the market usin g Android, while only 17.9% used IOS. Google plays to its strengths in search and mobile computing by developing apps and services that keep users coming back. It then uses these apps to strengthen its advertising business. Moreover, Google created apps such as Google Drive, Maps, Gmail, andRead MoreEffects Of Advertising On Personal Privacy And Security1572 Words   |  7 PagesEffects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. According to Patricia Garner, â€Å"internet advertising is by far the fastest-growing medium.† She continues by stating â€Å"improved advertising formats make Internet display more interactiveRead MoreSamsung Electronics And The Smartphone Industry1640 Words   |  7 Pages Question 1 Samsung competes in a variety of industries and as such are a conglomerate, however in this case we must analyze one of Samsung’s many divisions, Samsung Electronics, which competes in the smartphone industry. Rivalry among existing competitors – High. This force has been set to high as there numerous companies in the industry all of which are similar in size. This is especially true for Android manufacturers where there are the likes of Samsung, HTC, Motorola and many others. TheyRead MoreAdvertising : A Multibillion Dollar Industry979 Words   |  4 Pages Advertising to Children Advertising is a multibillion dollar industry. It is in every facet of our lives; from billboards to smartphones. Over the years children and adolescents have become the primary target for marketers; mostly because advertisers realize that they have a profound influence on what parents buy. The invasion of age specific advertising can undeniably be attributed to this movement. However, researchers and parents are starting to speak up against the negative effectsRead MoreSmartphones And The Smartphone Market1157 Words   |  5 PagesSmartphones are consistently evolving and newer models are coming out every year. With all the advancements in technology and the high influx of newer phones from the few competitors in the market, this research paper will look into how this affects the elasticity of smartphones. Though there are many different phones in the market, the high costs of owning a brand new one affects demand for the product and new ones make older smartphone prices drop. The competition between the few mobile phone companiesRead MoreCase Study : Tech Shield Should Make A Decision1744 Words   |  7 Pagesinvestment in Apple because: †¢ Affordable stock price †¢ Strong business strategies †¢ High market share But Apple Inc. also has a few weaknesses compare to other electronic companies such as: †¢ Higher prices compare to other brands †¢ Nonnegotiable advertising price Research shows that Apple would never lower its premium prices but actually will maintain its high prices while its competitors will decrease their prices. This prevents them from increasing product sales but they do have strong loyal customersRead MoreThe Effects of Channel Management Decisions on the Marketing of Subway1064 Words   |  4 Pagesï » ¿Table of Contents Effect of channel management decisions on the marketing of  Subway 1 Effect of channel management decision on Promotion 3 Effect of channel management on Product 3 Pricing 4 Impact of channel management decisions on product life cycle 4 Product mix 5 References 5 Effect of channel management decisions on the marketing of  Subway There are three major decisions being taken with regards to channel management. These are: Introduction of new distribution channel inRead MoreAnalysis Of Where s The Beef 1344 Words   |  6 Pagescompany to successfully  attract the target audience. With that in mind, Wendy’s advertisement company for ‘Where’s the Beef?’ clearly targets  the 16-40 age demographic of Americans. This is shown through utilization of  younger actors that used smartphones, making fun of older people that were handling retro dial phones, and targeting Americans by having the narrator speaking about how Wendy’s beef is made in America. Once the target audience or demographic has been established, then an advertisementRead MoreThe Relation Between Competition and Success of Apple Inc.742 Words   |  3 Pagespercent for most of the past 15 years, and even with the much-hyped iPod halo effect, this level hasnt changed in recent years (Paczkowski 2010). While Apple has been able to outsell rivals in some areas, such as music, even in arenas in which it is famous such as the smartphone market, Apple is not the undisputed rival. Samsung and Apple are persisting in their tug-of-war to lay claim as the worlds top smartphone vendor (Foresman 2012). However, although its products often cost a premiumRead MoreThe Problem Of The Viral Game Pokemon Go Essay1390 Words   |  6 PagesIntroduction Many times larger business engage in unintentionally advertising, or viral advertising, thus saving money that can consequentially utilized for advertising to a specific market, market research, and the actual advertisement placement. When someone uploads a video that goes viral on YouTube, Twitter, Facebook, Instagram, or any other mainstream social media outlet, and the business is able to utilize that video to springboard an advertising campaign hence, unintentional viral marketing. Yet sometimes

Thursday, May 14, 2020

The Attack On Pearl Harbor - 1667 Words

For many people, the defining â€Å"turning point† of the United States in the 21st century so far has been September 11th, 2001. The phrase â€Å"Post 9/11 World† has been synonymous with growing fears of terrorism at home and abroad and changes in our popular culture and way of life. 9/11 however is not unique in the way it has transformed American society. The attack on Pearl Harbor, â€Å"a date which will live in infamy,† also brought the United States into a war focused on eliminating a new adversary. Both 9/11 and Pearl Harbor gave increased power and scope to our federal government, changed American attitudes towards different racial/minority groups, and redefined America as a whole in their respective time periods. Japan’s decision to attack†¦show more content†¦(â€Å"The Road to Pearl Harbor†) The United States however continued to view Japan lightly and repeatedly ignored evidence that pointed to an inevitable attack on American soil. This evidence was so pervasive that historians, such as Charles A. Beard, had argued that President Franklin Delano Roosevelt â€Å"knew† of Pearl Harbor and used it as a rallying cry to bring the United States to World War II. It was only in 1981 that such arguments went to the wayside with Gordon W. Prange’s comprehensive study of Pearl Harbor called At Dawn We Slept. Prange dismissed arguments of a government conspiracy, but did find that â€Å"the Roosevelt administration was guilty of a series of disastrous blunders in interpreting Japanese strategy† and that â€Å"the American government had possession of enough information to predict the attack but failed to do so.† (Brinkley, 611) A similar narrative tragically played out during the years and months before 9/11. Like the Empire of Japan, al-Qaida was not viewed as a significant enough threat in the eyes of the United States. â€Å"Terrorism incidents were relatively rare, but not unknown, within the United States itself prior to September 11th 2001 †¦ Most Americans however considered terrorism a problem that mainly plagued other nations.† (Brinkley, 797- 798) According to the 9/11 Commission Report, a federal investigation

Wednesday, May 6, 2020

Research Techniques For Better Engineer Medicines Essay

Introduction We have decided to research techniques to better engineer medicines. Making medicine more personalized and tailoring them to a patient’s body chemistry can greatly reduce the risk of side effects and can make treatment more efficient. This can be done by using information about the patient’s genetic makeup and where the disease is localized in order to target the infected cells specifically. We have decided to narrow down our research on cancer, specifically leukemia. Cancer can result from any number of genetic mutations and these malfunctions can lead to an unmanageable division of abnormal cells that then leads to the growth and spread of tumors. Leukemia is a type of cancer originating in the bone marrow. Because leukemias are cancers of the blood, it does not create any solid tumors. Instead, the cancerous leukemia cells circulate in the blood, going virtually everywhere. Diagnosis is commonly made by blood tests or bone marrow biopsy. However, it is difficult to d etect leukemia early on since patients with slow-growing types of leukemia don’t present with symptoms until much later, making treatment difficult and less effective. Furthermore, the treatments currently being used, for example stem cells transplants, have a number of side effects such as infertility, chronic fatigue, thyroid dysfunction and the probable risk of developing a second cancer. The challenge, therefore, is to modify the means for early detection of cancer, improving personalizedShow MoreRelatedQuality Management Curriculums906 Words   |  4 Pagesyears courses to build their knowledge for industrial and Manufacturing system engineering to leading the business when graduates lead companies or a department. In the these is years students take Statistical Quality Control, Ergonomics, Operation Research, Industrial Simulation, Production and planning inventory control, Manufacturing Information systems, Manufacturing processes Laboratory, Industrial Facilities Lay out and Design, Manufacturing Systems Design and Analysis, Computer Aided ManufacturingRead MoreEssay on Biomedical Engineering534 Words   |  3 Pagesâ€Å"bioengineering†, is a branch of engineering that combines the design and problem solving techniques of engineering with biological and medical sciences to improve health-related and medical problems. Bioengineers have made many positive changes in many lives today. By designing live-saving objects such as artificial hearts, dialysis machines, and surgical lasers bioengineers have helped save many lives. Biomedical engineers dates back to over 3000 years with the Egyptians. Egyptians created a wooden prosthesisRead MoreMedical 3 D Printing Case Study1529 Words   |  7 Pagessevere damage to Kevin’s hip, which made him smaller than the average boy. Since Kevin was only ten years old, other methods of treatment like braces would be very costly as he would out grow them every few months (Carter). The Chief of Orthopedic Research, Dr. Richard Schwend, at Children’s Mercy Hospital was able to fix Kevin’s hip through advanced technology such as 3-D printing. Dr. Richard Schwend created a new hip using the measurements taken from the 3-D printed hip. The measurements ensuredRead MoreContribution of Engineers in Society1175 Words   |  5 PagesQuestion 5: In this technological age, the power of the engineers in shaping the society and environment in all pervading and can profoundly affect the lives of many members of the society. Enumerate, from your personal experience, how largely positive impacts have accrued from the contributions of engineers. Answer: Introduction In the eyes of public, an engineer is a professional man who is of sufficient training, expertise, and integrity as to be able to act with independence and impartialityRead MoreThe Ethics for Engineers in Combining Humans with Advanced Robotics1498 Words   |  6 Pagesadvent of nanotechnology medicine has able to make rapid advances in patient care. These advances have expanded physicians and other healthcare practitioners control over operating procedures, drug dosage, rehabilitation techniques and it has also led to increasingly accurate monitoring of internal human physiology through medical analyzers like MRI’s and PET scans (Glenn and Boyce 268-9). Nanotechnology promises to alter the domain of medicine by giving more awareness, better protections, and completeRead MoreThe Medical Field Of Medicine1542 Words   |  7 Pagesthe medical field is one of the highest paying professional fields in the United States. The field, however, is not noted for its rewarding salarie s, but for its importance all over the world. Medicine is one of the oldest professional fields. According to the Oxford Advanced Learner s Dictionary, Medicine â€Å"is the science or practice of the diagnosis, treatment, and prevention of disease.† The field employs several people like, nurses, doctors, therapists and others. To be professionally employedRead MoreHow Did The Technology Of Roman Empire Impact It?1741 Words   |  7 Pagestechnology were all created by the Empire. However, the question trying to be answered is, â€Å"How did the technology of Roman Empire impact it?† Technology was any invention that helped ease the lives of many or wars to be finished quicker. Through the research of different text sources such as Gedacht, Daniel C. Technology of Ancient Rome. New York, NY: PowerKids Press, 2004 or James, Simon. Ancient Rome. New York, NY: Knopf, 1990, we see technology impacting the knowledge of mankind, and how it has affectedRead MoreGene Therapy Essay772 Words   |  4 Pagesscientists are able to ‘cut and paste’ parts of a patient’s DNA sequence into another genome. Using the Crispr tool scientists transform Cas-9 enzymes into precision engineers, which they can then match with DNA in particular cells by either cutting or repairing it5. Earlier in the year a study was done on mice to genetically engineer immune cells to improve the ability of the cells to destroy cancer cells using the Crispr tool. The cells were genetically engineered to hold proteins in their surfaceRead MoreAerospace Engineering1588 Words   |  7 PagesAerospace Engineering has paved the way for a vast majority of today’s modern technologies; it has contributed to the research and development of stealth, reconnaissance, and commercial aircraft. Aerospace engineering has made revolutionary breakthroughs in the development of both fighter jet and rocket designs, including pilot/passenger safety, thus forever changing the outlook of travel and warfare. One might ask; what is Aerospace engineering? Aerospace engineering is theRead MoreOur City s Name Is Z.e.l.k And We Are Focused On A Solid Waste Solution1403 Words   |  6 Pagestrash in.We also have a galore of creative ways to transport. Two of the ways are that we provide compost bins of trucks with natural gas that will give farmers VermiCompost. The other one is that we also use roller coasters so that we can transport better without pollution.Those are some of the innovations we have in our future city. Our city has several different types of innovations. For our solid waste solution is to provide compost and recycling bins for our citizens. The solution to reduce air

Tuesday, May 5, 2020

cultural diversity in educatio Essay Example For Students

cultural diversity in educatio Essay Since early American history, schools, like society, have addressed cultural diversity in different ways. In the colonial days, some attempts to adjust to cultural differences were made in the New York colony, but the dominant American culture was the norm in the general public, as well as most of the schools. As America approached the nineteenth century, the need for a common culture was the basis for the educational forum. Formal public school instruction in cultural diversity was rare, and appreciation or celebration of minority or ethnic culture essentially was nonexistent in most schools. In the 1930s, the educators were in the progressive education movement, called for programs of cultural diversity that encouraged ethnic and minority students to study their heritages. This movement became popular in many schools until around 1950. Now, these days in education, the term multicultural education never escapes a teachers thoughts (Ryan, 26). What does the term multicultural education mean to you? I means different things to different people. For instance, to some minority communities, it means to foster pride and self- esteem among minority students, like the progressive movement in the 1930s. Another example would be in the white communitites, that multicultural programs are designed to cultivate an appreciation of various cultural, racial, and ethnic traditions. Cortes defines multicultural education by the process by which schools help prepare young people to live with greater understanding, cooperation, effectiveness, and dedication to equality in a multicultural nation and inerdependent world (Cortes, 16). When I observed at Madison Elementary in December, I expected the school would be multicultural in the sense of ethnic or racial backgrounds. Instead, I was very surprised to discover that the school was predominately white students, with only a handful of African American students in each classroom. I did find out that the Wheeling Island area was in very low status pertaining to income. Not only did over half of the students receive free or reduced lunch, but the students academic skills were below the national norm. I never realized what an effect of economic status can affect a students academic progress. Of course there are out lying factors, the parent involvement was at a minimum because most families consisted of only one care taker. To make ends meet the single parent had to spend most of his/her time working for money to buy clothes, food, and to keep their children healthy. Madison Elementary had made great strides to improve their efforts to better the students academic progress. The school had instilled different programs like A-Team, Pre-K classes, Reading Recovery, various health services, outreach to families, and many more to ensure that the students will succeed in their studies. The role of the teacher at Madison is to assist and guide the students through school with smooth transitions. This at times is impossible due to fact that some students in their classrooms have behavior disorders, not all of the students are on the same learning levels, and the teacher can only help the students at school, not at home. Sometimes the parents do not fulfill their responsibilities at home. The teacher must adjust to the students needs. When dealing with multicultural issues in he classroom, teachers must guard against perpetuating racial and ethnic stereotypes, which is often done subconsciously and indirectly by failing to use linguistic qualifiers such as some, many, and most when referring to cultural groups. There is much diversity within culture (Ryan, 27). Teachers must also keep in mind that the process of social development entails the successful interplay between an integrating function and differentiating function. It is critical that multicultural education programs foster both. The challenge is simple but significant: Can we create places of learning where students are no longer strangers to themselves or to one another? The answer is clear: We must (Tamura, 24- 25). .u6c4b44e24828c56d6dbc9e38041c70d4 , .u6c4b44e24828c56d6dbc9e38041c70d4 .postImageUrl , .u6c4b44e24828c56d6dbc9e38041c70d4 .centered-text-area { min-height: 80px; position: relative; } .u6c4b44e24828c56d6dbc9e38041c70d4 , .u6c4b44e24828c56d6dbc9e38041c70d4:hover , .u6c4b44e24828c56d6dbc9e38041c70d4:visited , .u6c4b44e24828c56d6dbc9e38041c70d4:active { border:0!important; } .u6c4b44e24828c56d6dbc9e38041c70d4 .clearfix:after { content: ""; display: table; clear: both; } .u6c4b44e24828c56d6dbc9e38041c70d4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6c4b44e24828c56d6dbc9e38041c70d4:active , .u6c4b44e24828c56d6dbc9e38041c70d4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6c4b44e24828c56d6dbc9e38041c70d4 .centered-text-area { width: 100%; position: relative ; } .u6c4b44e24828c56d6dbc9e38041c70d4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6c4b44e24828c56d6dbc9e38041c70d4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6c4b44e24828c56d6dbc9e38041c70d4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6c4b44e24828c56d6dbc9e38041c70d4:hover .ctaButton { background-color: #34495E!important; } .u6c4b44e24828c56d6dbc9e38041c70d4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6c4b44e24828c56d6dbc9e38041c70d4 .u6c4b44e24828c56d6dbc9e38041c70d4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6c4b44e24828c56d6dbc9e38041c70d4:after { content: ""; display: block; clear: both; } READ: An Argument for the Legalization of Drugs, Based o Essay Students need to understand that they are participating in many different networks. They are involved in social networks, not just ethnic or racial ones; however, their cultural background and experiences may indeed have an impact upon the nature of their participation in these other networks. Students also need to understand they are also individuals with talents, skills, strengths, weaknesses, likes and dislikes (Ryan, 27). A goal for all students, American born or not, is to develop cross-cultural acceptance, to have them develop strategies to work through their own prejudices and to sustain their own dignity when they become the targets of prejudice. We as teachers must work very hard to teach children .